Marketing

With over 168 years of trajectory managing international brands, Veronica has led and supported the development of retail concepts, built sales strategies, conceptualized and implemented a number of campaigns; including above and below the line as well as digital.

A 360 approach when it comes to marketing (traditional and digital) is crucial to ensure consistency and the right use of resources effectively and efficiently.

 

Areas of focus:

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Branding

• Concept development & Brand strategy

• Logo and visual identity

• Campaign development and implementation (360 approach)

• Set up brand’s digital presence
   

Communications and Public relations:

• Relationship mapping

• Initial introduction to key media personalities and influencers

• Relationship Management

• Campaign concept and implementation

• Media booking

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Content Creation

• Social media content Strategy

• Social media training

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Events concept and Management

• Idea

• Event management & hosting 
• Videography and photography

 

Product Development​