Marketing
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With over 18 years of trajectory managing international brands, Veronica has led and supported the development of concepts, built sales strategies, conceptualized and implemented a number of campaigns; including above and below the line as well as digital in hospitality, F&B and retail
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A 360 approach when it comes to marketing (traditional and digital) is crucial to ensure consistency and the right use of resources effectively and efficiently.
​Scope of services
Branding
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Concept development & Brand strategy
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Logo and visual identity
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Campaign development and implementation (360 approach)
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Set up brand’s digital presence
Communications and Public relations:
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Relationship mapping
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Initial introduction to key media personalities and influencers
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Relationship Management
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Campaign concept and implementation
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Media booking
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Social Media
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Content Strategy
- Training
- Content professional production
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Events concept and Management
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Idea
- Event management & hosting
- Videography and photography
Product Development & new service offerings