Marketing

With over 16 years of trajectory managing international brands, Veronica has led and supported the development of retail concepts, built sales strategies, conceptualized and implemented a number of retail campaigns; including above and below the line as well as digital.

Identifying the right media is critical for new businesses to ensure they are on the map. We provide you with insights into the key publications and how to best approach them, in order to maximize your reach within the budget.

 

Areas of focus:

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Retail

• Sales review & strategy planning

• Stock recommendation for the local market

• Customer experience mapping & Point of Sales training

• Implementation of KPI’s

 

Branding

• Concept development

• Brand strategy

• Logo and visual identity

• Collateral development

• Campaign development and implementation (360 approach)

• Set up brand’s digital presence
   

Communications and Public relations:

• Relationship mapping

• Initial introduction to key media personalities and influencers

• Relationship Management

• Campaign concept and implementation

• Media booking

• Social media content strategy