This is me

Veronica Smulders has over 16 years of working experience in marketing and communications having held leadership roles in the UAE, UK, The Netherlands, Brazil and Peru. She gained her experience in different sectors including retail and fashion, logistics, banking and non-governmental organizations holding senior managerial roles and leading multicultural teams. She obtained an American MBA degree from Hult International Business School.

With an entrepreneurial spirit, Veronica counts in her trajectory the strong positioning of brands such as Converse, G-Star Raw, Ipanema and locally grown footwear concept, Pairs. Moreover, she was responsible for the successful introduction of the Michelle Belau franchise in the Middle East, the opening of the first department of communications of Danzas-DHL in Dubai and the establishment of the first Business Development role of AIESEC in Latin America.

As an industry expert, Veronica has also contributed with the fashion pages of international renowned titles such as Condé Nast Traveller, Hello! Middle East, Shortlist and Stylist.

She is an avid global traveller and has particular expertise in luxury family travel in the UAE and South America, where she originally comes from.


Services & skills

I bring
visions to life

Marketing strategy, retail management, team management, international marketing, idea creation, brand development, campaign development, social media content, video production, photography, graphic design, public relations, travel planning and itineraries.