This is me

Veronica Smulders is a marketing and communications expert with over 20 years of international experience across South America, Europe, and the Middle East. She has led brand strategy for global names like Converse and G-Star Raw, launched franchises, and built communications departments from the ground up.

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Also a former fashion editor and content head for titles like Condé Nast Traveller, Styllist and Hello! Middle East, Veronica is a respected voice in tourism and travel and fashion. 

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She has collaborated with hospitality brands like Belmond, Jumeirah, and Hyatt, and is a frequent contributor to media outlets and tourism industry events, including the Arabian Travel Market.

Veronica helps people and companies tell their stories with authenticity and purpose. Through her marketing and communications agency, she empowers businesses to communicate effectively, create meaningful content, and connect with their audiences. She also supports entrepreneurs by training them in content strategy and digital storytelling.

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In the travel space, she offers travelers immersive cultural experiences in Peru and Dubai, allowing them to discover destinations through a local lens. At the same time, she provides a platform for local experience providers—especially small business owners—to gain visibility, grow their reach, and share their heritage with the world.

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In short, Veronica helps brands and individuals elevate their voice, connect with culture, and grow through meaningful storytelling and experiential engagement.

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